Creating a website and getting it off the ground is an essential step in getting good visibility in search engines like Google. With almost every company today putting a lot of effort and focus on the digital aspect of the business. It has become very competitive to get a new brand or business in front of as many customers as possible.
According to most Search Engine Optimization experts, at least 90% of online experiences start with search engines like Google. That is why excluding Search Engine Optimization from your marketing campaign is a big mistake if you want your business to grow.
When a campaign is appropriately executed, SEO can work like magic in providing a lot of opportunities that may not have introduced themselves otherwise. That is why it is essential for startup companies to spend time and effort in looking for the right agency to help them with their marketing strategy. For example, seelutions named top SEO firm provides guidance to their clients with their campaigns and that is something every business can benefit from.
While it is good to have a free SEO campaign done by a professional Search Engine Optimization agency, just like the saying, “Good SEO is not free, free SEO is not good”, you need to spend a little money to make sure that you have a successful campaign. Here are some tips you need to keep in mind if you are looking for an SEO agency.
Look at the portfolio first before reaching out to the agency
If you look at the website of a Search Engine Optimization agency, you will likely find a lot of case studies, research, or a list of companies and businesses that they have handled in the past. Even though most of those companies have reasons to remain anonymous, a lot of them have no problem putting the company website on the agency’s web page. After all, putting their links would be free advertising for their company.
But if the Search Engine Optimization agency don’t have client history or any proof that they have worked with real companies, that might be a sign that the agency is bogus or fraudulent. Looking at the agency’s client history and portfolio will help you understand the types of businesses they serve. You have to look for any patterns that are related to your business’ niche.
For example, if you are a law firm and you saw that the agency worked with a lot of law firms, it means that they have experience working with companies within your industry and know how to provide good service with excellent result. If the agency has a good portfolio, handling a lot of clients in different sectors, it is a good sign that they are a very flexible agency and can adapt to any situation.
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Improve and develop your goals
Once you identify the number of possible SEO agencies, you need to have a direction written before you make contact with them. What do you want a Search Engine Optimization strategy to accomplish? Usually, goals like that can be good exposure, gain more conversation as well as boost leads.
While this is good for your business, you need to make it a step further and provide proof or real figures that can define success. For example, how many visitors every month are you expecting to visit your site? What are the numbers that can justify the return of your investment? The key here is to get the best result of promoting client-agency transparency when it comes to goals.
While most Search Engine Optimization agencies are expected to sit down with their clients and give them the best recommendations, the SEO process goes a little bit smoother when both the client and the agency is on the same page from start to finish. You need to keep in mind that Search Engine Optimization is not an industry where you can see good results overnight.
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In most cases, it will take at least 3 to four months before you see a little success from the campaign. It is essential to overestimate your goals, but you also need to have a realistic and bright plan with reasonable KPIs to see if your ideas are a success or not. Without these plans, even the best SEO firm will have a hard time giving your business a successful campaign.